tag:blogger.com,1999:blog-35781310790458319382024-03-13T04:54:22.527-07:00Sigma One Group, LLCAnonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-3578131079045831938.post-52650688693478187652018-02-05T08:00:00.000-08:002018-02-05T08:00:54.982-08:00Why Keep your Website Fresh, Updated and Maintained?<!--[if gte mso 9]><xml>
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<span style="color: black;"><a href="http://2.bp.blogspot.com/-aOhuA-wgSnA/VK1mXaWS5GI/AAAAAAAAAC8/eu2N2yParRI/s1600/Content-Writing.png" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://2.bp.blogspot.com/-aOhuA-wgSnA/VK1mXaWS5GI/AAAAAAAAAC8/eu2N2yParRI/s320/Content-Writing.png" /></a>
<span style="color: #cccccc;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">A website can be an incredible tool to communicate
your information, or to market your product to a world-wide audience. Like
other methods of mass communication, effective websites will take considerable
planning, development and resources. However, once you've made your initial
investment and have your website up and running, the bigger job still lies
ahead to keep it updated and maintained.
</span></span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">
</span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #cccccc; font-size: small;">With the Internet being so dynamic, webmasters must
constantly deal with the challenge of simply keeping up with regular changes
and the latest innovations and trends. You don't want your website to be a
static and stale presentation that visitors will find boring. You need to have fresh material added on a regularly basis to your website. This in turn will keep visitors coming back to see what's new.
</span></span>
</div>
<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #cccccc; font-size: small;">Creating a well organized, well written website is a
great accomplishment, but whether a website was created last month or last
year, it is absolutely essential to keep the content fresh, accurate, and
up-to-date. Some sites are constantly updated
because of the natural activity of their business, such as news, real estate,
classified ads or online catalogs. Every site should routinely feature
creative new content, text, graphics or images, and also reflect the
progressing technologies and new browser versions. This will help to build the
traffic of repeat visitors or catch the eyes and ears of new visitors. </span></span></div>
</div>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">
</span></span></span><br />
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">Webmasters may also discover better ways to organize
your information or improve the usability of your website. They may also come
up with more features to add which do nothing more than help provide some
benefit to your visitors, which is a sure-fire way to capture future new clients or customers.</span></span></span><br />
<br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">The success of your website
is also largely dependent on whether people can find your site in a search
engine or link index like Google, Bing and Yahoo. Such directories are
constantly changing the way they rank and display sites, and some search
engines will not index your site at all unless your pages contain appropriate
meta tags, well-structured content and error-free HTML code. This all requires
on-going supervision and interaction to assure that your site remains listed
properly. </span></span></span></div>
<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;"><br /></span></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-size: 12.0pt;">***********************************
NOTE:************************************</span></b></div>
<div style="text-align: justify;">
<blockquote class="tr_bq">
<span style="color: #999999;">
Despite all the time or money you may put into a website, if you neglect it, it will provide modest or little to no
benefit in return. The success of your web venture will rely on the amount of attention and maintenance you put into it.
</span>
</blockquote>
</div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-size: 12.0pt;">******************************************************************************</span></b></div>
<div style="text-align: justify;">
<br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">There should always be
constant technical supervision of your website to keep it running smoothly.
Just like in other aspects of our life, the cyber-highway also has road blocks
and hazards. You want to make sure that your directory structures remain
intact, that all your links remain functional and your site is responsive. You should also review a
report of site statistics monthly, to see how much traffic you are getting,
where it's coming from and to also evaluate the overall effectiveness of your
website. </span></span></span></div>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">
</span></span></span><br />
<div style="text-align: justify;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="color: #cccccc;">Whether you are a large or
small online business, outsourcing your online business to a Marketing/Website
Firm such as Sigma One Group, would be very beneficial to your online business
presence. Outsourcing will not only save your business from unnecessary
personal, business and office costs, but it will also put your online business
in the hands of a firm that has the experience, know how, and tools to help
your online business succeed.</span></span></span></div>
<div class="separator" style="clear: both; text-align: justify;">
<span style="color: black;"><a href="http://2.bp.blogspot.com/-aOhuA-wgSnA/VK1mXaWS5GI/AAAAAAAAAC8/eu2N2yParRI/s1600/Content-Writing.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></span></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-60475865436413297432018-01-29T08:30:00.000-08:002018-01-29T08:30:46.469-08:00A Powerful Truth - They All Seem To Look The Same<!--[if gte mso 9]><xml>
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Just about everyone uses the Internet. The Internet has
evolved to the point where it is considered almost a necessity comparable to
electricity and water, because the Internet is knowledge and, knowledge is
power. I am sure that you have noticed by now that most of the websites on the
Internet all look a bit.... similar. Should we be worried that websites are
starting to look more like carbon copies than unique creations? Is this
something we should just accept (or even embrace)?</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-size: 12.0pt; line-height: 115%; mso-bidi-font-size: 11.0pt;">It is True</span></u></b></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Yes it is true, a lot of websites nowadays look very
similar, but this does not mean that creativity is dead. On the contrary, these
are very exciting times for the designers and the developers, web technology
has never been so powerful as it is today, and so native.</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Browser support for photos, videos, and audio on a web page
without plug-ins allows for even more creative uses. Plus there is virtual
reality, augmented reality, geo-location, built-in phone sensors, and web
sockets to allow multi-device real-time interactive experiences. All of these
technologies can come together to create great experiences and amazingly
creative designs.</div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
It is not all about the "full-screen" background
photo or video, it is about the concept, the content, and the creativity behind
an experience. Focus on the capabilities of the devices, focus on the reach and
the potential of these technologies that create different and engaging
experiences. <span style="line-height: 115%; mso-bidi-font-size: 12.0pt;">I am not
saying to do what everyone else is doing, or follow the trend just for the sake
of following the trend. Be creative and unleash your creativity through a full-screen
and responsive web design, using 3D, video, photography, and audio to create an
experience, not just a website.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div style="line-height: 115%; text-align: justify;">
<span style="font-family: "calibri" , "sans-serif"; font-size: 11.0pt; line-height: 115%;">So no, I’ am
not one who is worried that so many websites look alike. It is simply an
outcome of the common resources we have, and I believe that it is a good
thing that designers have more tools online to create their own
content and to express themselves to create great experiences and amazingly
creative designs.</span></div>
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<![endif]-->Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-22076324527762299972018-01-22T08:00:00.000-08:002018-01-25T09:15:56.984-08:00What You Should Be Telling Your Visitor On Your "About Us" Page<!--[if gte mso 9]><xml>
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<a href="http://4.bp.blogspot.com/-HmHlz7569y4/VRMPp_Q3c6I/AAAAAAAAAEQ/mWPrfmHKfq8/s1600/about-us-01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="155" src="https://4.bp.blogspot.com/-HmHlz7569y4/VRMPp_Q3c6I/AAAAAAAAAEQ/mWPrfmHKfq8/s1600/about-us-01.jpg" width="400" /></a></div>
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">When a visitor is browsing your website for the first time, your About Us page
is often one of the first page's they will navigate to. They want to know more about you and your
company. A website that is lacking this page or information on this page may seem faceless and less
credible to a visitor. By adding an "About Us" page or more information to your </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">"About Us" page</span>, you
are giving your website more of an identity.</span>
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Here are some tips to help you
create a strong, authentic </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">"About Us" page</span>:</span></div>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Tell a story</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">
– Give details behind who you are, where you are, why and how you and your
company were founded. <br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Use facts to support your statements</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"> – Don’t simply say “our support team is fantastic” or
“we have a unique product”, instead show that those statements are true by
using data or facts to back-up your statements.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Be sincere</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">
– Don’t try to be something you’re not. If you have a small (or even a
one-person) team, don’t pretend to be a large organization. Instead, be
truthful in explaining the benefits of operating as a small team for both
you and the customer.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Demonstrate your expertise</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"> – Include any qualifications, awards or press mentions
that may be relevant to your business. These will help position you as an
expert in your field. It is important, however, to pay close attention to
your wording, as bragging about your achievements can be off-putting to
your leads.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Use real photos</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">
– Natural and un-staged photos of you or your business will help to
enhance and support your </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">"About Us" page</span>, making it feel more genuine.</span></li>
</ul>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Lastly, don’t forget to add some
personality in your </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">"About Us" page</span>. Have some fun with your content. Your
visitors will appreciate the humor, and injecting personality and find it more genuine, which in turn will help them get to know you.</span></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-2671123313023479452018-01-15T08:00:00.000-08:002018-01-22T07:57:18.007-08:00Potential Ways Your Website is Driving Customers Away.<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="text-align: justify;">
From an outsider’s perspective, your website might not be delivering the
message that you thought it was. But you love your website, it represents your online
business perfectly or so you thought.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here are some of the most common website mistakes that we see businesses
make when creating their own website, using a cookie cutter design site or
hiring an amateur designer to create it for them — and how to fix it:</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>1. Designing for the “Cool Look” Factor</b></div>
<div style="text-align: justify;">
You want your online business to stand out from all the others out there, so
you design your logo and your website with lots of flair, bells and whistles.
Figuring that a flashy design will stand out and stick in people’s minds.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
While people may think your site looks great, they won’t remember what your
service or product is all about. They might not even grasp your concept while
they’re on your website, causing them to hit their back button or move on
without a second thought. Ouch. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Attracting a
potential customer is hard enough. Grabbing their interest and retaining them
is even more difficult. It’s important to design your website so that user
frustration is kept to a minimum, thereby maximizing customer retention. Make
sure to focus on explaining <b>what your business does</b> and <b>how
your business can help those potential new clients/customers</b>. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span id="more-3320"></span> </div>
<div style="text-align: justify;">
<b>2. "Overwhelming" your Visitors</b></div>
<div style="text-align: justify;">
In an effort to tell visitors all the reasons they should choose your business
for services or products they are looking for, you might be going overboard with
the look and feel of your website, which in turn can cause more harm than good. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Some examples: </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Too Many Ads</u></i> - Constant ads
that pop, flash and fill the entire browser can make your visitor annoyed,
frustrated and enrage them.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> I am not saying don't
run ads on your website, I am saying that running ads on your website can be a
great way to monetize, but be tasteful and discreet in your approach to displaying
your ads. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Bad Navigation</u></i> - A huge
frustration with a website visitor is a website that's hard to navigate. Users
can feel helpless, confused, or angry with complex and inconsistent navigation.
Not the emotions you want a potential client/customer to be feeling.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Creating your
navigation to be logical, intuitive and easy to understand. Try grouping
navigation in a central area also creating a site map can be beneficial. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Choose Of Colors</u></i> - Many
websites today clearly reflect the negative effect of bad color choices. People
often choose colors to 'dress-up' their site without any regard to their site’s
objectives. Choosing the wrong color combinations can be a disaster for your
website and can potentially annoy or upset a visitor. Color choices can also be
an issue for older visitors and those with visual impairments. Certain color
combinations may also affect the readability of your website, photos with
background color can lose their effectiveness and too many colors can create
discord and will distract the user. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do: </b>If it is within your
budget, do hire a designer. The color palette of your website can have a huge
impact on conversions of clients and customers. Color harmony is the most
important criteria when selecting colors for your website. Certain colors work
well with specific types of businesses. Knowing the different types of colors
and their potential meanings can help clear up the negative effect of bad color
choices. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Poor Legibility</u></i> - Bad
typography, excessive typos and misspellings contribute to poor legibility and
ultimately a poor user experience. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> If it is within your
budget, hire a designer. They know the ins and out of this profession and the
general tone of your website can have an enormous impact on conversions of
potential clients/customers.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Bad Content Structure</u></i> - Bad
content structure can destroy your conversion and retention rates. Make sure
your important content (contact info) is easy to find. Many sales are lost
because the potential clients/customers can't find what they are looking for. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Don't make visitors
have to search for your important content. Group similar content in a clear,
concise manner. Consider using bold and or colored headings in addition to
highlighting certain key information that visitors may be searching for on your
website.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Obtrusive Use Of Audio And Video</u></i>
- Having video and audio play automatically can potentially drive visitors
away. Most people value their ability to choose what content and information to
absorb. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Give visitors the
option of viewing video and hearing audio content- don't force them. If you
decide to play a video or audio automatically make sure there is a visible way
to exit out of the video and audio. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>The Registration Requirement</u></i>
- Often times forcing a visitor to register before they can view your websites
content creates a barrier between the visitor and your website. This can and
may cause your visitor to go somewhere else for what they are looking for.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Avoid creating barriers
between your visitor and your website. If you insist on your visitor
registering to interact with your website, then try to give them a sample of
what they are signing up for. Offer a demo or a preview.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Boring Content & Boring Design</u></i>
- You want to create a memorable experience for your visitors. Having a dull
website that has no purpose or interactivity will not create a memorable
experience for your visitor. Visitors will most likely not return to a website
if they have a negative experience.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Hiring a Web Design
Firm to build you a beautiful, responsive and clean website design is never
a bad idea. If your budget doesn't allow you to do that, consider ways to enhance
your visitors experience. Updating your design and your content to give your
website a fresh look and new information. Also add features that are updated on
a regular basis. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><u>Too Many Options</u></i> - Customers
like options, but not too many options. They can soon become indecisive about a
decision and then decide to go somewhere else. When it comes to designing an
effective website, keeping the visual options to a minimum this will result in a
better conversion rate.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Instead of packing
your website with the 20 different reasons why they should try your product or
your services, <b>focus on the big three main benefits</b> that
your business can deliver. Keep your website and message crisp, clean and clear. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>3. "Mobile and Responsive Design" On All Devices</b></div>
<div style="text-align: justify;">
So, your website looks great on your computer. Congrats! Question is have
you tested it on a variety of different types of devices? These days those
potential new clients/customers view and search on the internet with many
different mobile types of devices. You should consider making your website
design responsive and or having a separate creative mobile design done for your
website. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> This is defiantly
something to consider <i>before</i> you hit publish for your new business
website, but it’s worth going back and checking different browsers and devices
even if your site is live. Hire a professional Web Design Firm.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b><span style="font-weight: normal;"></span></b></div>
<div style="text-align: justify;">
<b>4. Don't let visitors walk away with nothing!</b></div>
<div style="text-align: justify;">
Some of the visitors who find your website will not always buy your products
or services. That is just how it works — but it doesn’t mean that you should
let these potential clients/customers walk away and never to return.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Instead, <b>make sure you have a simple and prominent way for them
to stay in the loop</b> with your business’s progress. Allow them to
contact you and also join your Social Media, email list, face-book, twitter,
blog, ect. In doing so, this helps build a current and future relationship and provides them with more
details about you and your business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Consider creating
free content in the form of articles or videos that you think will be of
interest to your ideal clients/customers. No one can turn down a highly
targeted freebie that’s designed to help solve or inform them with their exact
problems. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
**Note: If you haven't already joined in on Social Media sites for your
business, then definitely make that a priority to do so.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>5. A "Sample" Offer <span style="mso-spacerun: yes;"> </span></b></div>
<div style="text-align: justify;">
Speaking of freebies, do you have anything on your website that people can get
or try before they buy? Depending on your products or services, you should be
able to offer a "freebie" or "sample" before asking them to
commit to a purchase and enter in their credit card details.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;">What to do:</b> Offering potential
clients/customers a "freebie" or "sample" will help them
get to know you and <span style="mso-spacerun: yes;"> </span>the types of products
or services your business provides. Try <b>offering a free trial, free
articles, free product(s), free additional or initial service and be generous</b> –
Everyone loves to feel like they are getting a deal and offering a "freebie"
or "sample" is one of the best ways to get those potential
client/customers open to buying your products and services.</div>
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<a href="http://1.bp.blogspot.com/-d_Xm8W1sMJk/VpP-_A7f4ZI/AAAAAAAAAFw/4q694Pg-fdA/s1600/redesign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-d_Xm8W1sMJk/VpP-_A7f4ZI/AAAAAAAAAFw/4q694Pg-fdA/s1600/redesign.jpg" /></a></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">A website redesign for your business can be a big project,
and you might be putting it off due to the money and time it will take. A
redesign can be a very wise investment, after all, your website is your primary
online marketing tool. Here are some reasons why you might want to take the
plunge and give your business a website makeover. </span>
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<br /></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;">Redesign to make it mobile-friendly.
</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Mobile web usage is growing by leaps
and bounds, so the need for a website that can be viewed on a wide variety of
devices, including desktops, laptops, tablets, and Smartphone's has become an essential
part of business online marketing. By incorporating a responsive design into
your redesign, you are reaching a larger audience and a number of potential new
customers.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 5;">
<br /></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;">Integrating your social media. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">If your website doesn’t feature social media in some way,
you are way behind the times (and probably behind your competitors, as well).
Including links to your social network profiles is the bare minimum. Including social
sharing tools will make it easy for users to share, tweet, or pin your content.
Redesigning your website can help make it easier for users to connect with you
socially and spread the word about your business via their social networks.</span></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;">Adding new functionality and
usability. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">If you’re site visitors can’t find
what they’re looking for, they’ll leave ASAP (and they probably won’t come back
for a long time). If that’s the case, you’ll definitely want a new website
design. This would also be a great time to add in those <span style="mso-spacerun: yes;"> </span>major features or tools so it doesn't look
like the new features were just tacked on as an afterthought to your website. A
new and improved web design will ensure that everything will flow seamlessly
throughout the website, make it user-friendly and will keep your customers and
prospects happy.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 5;">
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>New brand, New look. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">If your business has undergone re branding, you’ll most
certainly need to redesign your website (along with your other marketing
materials). Re branding isn’t always just about a new logo and colors – it often
will require an update to the content of your website, as well, so don’t forget
that aspect of your website makeover.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 5;">
<br /></div>
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;">Keep it up-to-date. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">The web world is always changing, and web technology that
was cool and cutting-edge a few years ago may be out-of-date today (Flash,
anyone?). With a website redesign you can take advantage of the latest
technology that web-savvy users expect.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 5;">
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<b><span style="font-family: "times new roman" , "serif"; font-size: 10.0pt;">Shake things up. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">It happens to everyone – sometimes we just need a change. If
you think your website is starting to look a little tired, chances are your
site visitors think so, too. A fresh design may be just what you need to stir
up a little excitement about your website.</span></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 5;">
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<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Partnering with a good web design firm can make the redesign
process a lot easier (and even fun!). Remember, a well-designed website is one
of the most effective marketing tools you’ve got – make the most of it by
keeping it fresh, up-to-date, and easy to use.</span></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com1tag:blogger.com,1999:blog-3578131079045831938.post-28493062141215186432018-01-09T10:34:00.001-08:002018-01-09T10:35:03.454-08:00<!--[if gte mso 9]><xml>
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<b><span style="font-family: "" serif "" , "serif"; font-size: 24.0pt;">Welcome
to 2018! </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span>
<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "" serif "" , "serif"; font-size: 18.0pt;">Every
Successful Journey Begins With Clarity</span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b><span style="font-family: "" serif "" , "serif"; font-size: 14.0pt;">Let's
start the New Year out right and De-clutter your Online Presence. </span></b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">A
successful journey – such as your business journey this year – begins with a
very clear vision. The same is true for your clients; they need a clear vision
of how to move through their problem and come out on the other side of it.
Their vision begins with contacting you. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">To
receive your potential new client communications, your messages about how to
contact you must be clear and precise, in other words, they must clarify the
path your new client needs to take. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Today,
few people use telephone books; rather, they begin their path to you by using
your online information. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">When
you have multiples of listings out there in multiples of directories, your contact
information may be inconsistent from one place to another. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Fortunately,
the New Year brings a chance for a new start, a perfect time to evaluate how
people have contacted you in the past, how they contact others, and the clarity
and consistency of your online information. Cleaning-up and de-cluttering your
online presence is the key to providing that clarity for new (and current)
clients to contact you. Old and incorrect information about your company can
cause mass confusion for your new (and current) customers, as well as search
engines. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Let's
get started with cleaning up that old and outdated information, but first here
are a few questions:</span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "times new roman" , "serif"; font-size: 7.0pt;"> </span><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Has your office moved in the last
few years or have you acquired a new phone number? </span></i><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></li>
<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Have you changed
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Have you had
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Have you worked
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"> </span><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Do you have multiple old and new
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<li class="MsoNormal" style="line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"> </span><i><span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Have you had more than one domain
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">If
you answered "Yes" to any of these questions, chances are, unless you
have made proactive efforts to clean this up, this old information is still
available online. As Murphy’s Law would have it, folks are going to find
it. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
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<span style="font-family: "" sans-serif "" , "serif"; font-size: 12.0pt;">Inform
your marketing agency of all information about your firm that may have changed,
which will allow them to be proactive in getting it cleaned up. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Don't
let 2018 pass you by with a messy online presence! </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Your
potential new clients are searching online for the firm and businesses they
want to use clients are the reasons for our journey and our successes, without
them, neither can exist. </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
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<span style="font-family: "" serif "" , "serif"; font-size: 12.0pt;">Every
successful journey begins with clarity – clear visions, clear communications,
and clear paths for communications. Onward to success! </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-37128047999959283602016-03-04T11:39:00.001-08:002016-03-04T11:39:13.394-08:00Google rolled out BIG changes to Google Ads.<!--[if gte mso 9]><xml>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="line-height: 115%;">Google rolled out BIG changes to Google Ads. They are removing Ads from the right hand
side of its desktop search results. </span></span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>Searchengineland reported on the
story after receiving information from a Google Advertiser. It was later
confirmed by a Google spokesperson who stated that Google is removing all ads
from the right hand side of search results, worldwide. It will now only place
ads centrally, four at the top and two at the bottom of the page. </span></span></span></div>
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<br /></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>To clarify, the elimination of
right-side ads impacts all desktop searches worldwide; the addition of the
fourth ad above search results will happen for “highly commercial queries.”
This would involve searches like “hotels in New York City” or “car insurance”.</span></span></span></div>
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<span>Also with the removal of all
right-side ads it will appear to users that the desktop and mobile search results look
more similar.</span><span> </span></div>
<br />
<br />
<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>There are, however, two
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span><span>1.<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;">
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<br /></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>Google also stated about the change to
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><b><span>So what does this
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>Well, with the additional terms added
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<br /></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span>It will also mean more work for your
Paid Search team, as the competition for the higher spaces in the Ads will
inevitably increase with the potential for the average CPC to increase as well.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-23355660178591967112015-02-23T09:45:00.003-08:002015-02-23T09:45:25.058-08:00The Importance of Having A Website for Any and All Types of Businesses.<!--[if gte mso 9]><xml>
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<![endif]--><span style="font-size: small;"><span style="font-weight: normal;"><span style="font-family: "Arial","sans-serif";">One
of the most surprising things when you look at small businesses is how many of them don't have a website. You would think that in this day and age all businesses would know how important a website is for marketing their business. Clearly this is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.</span></span></span></div>
<span style="font-size: small;"><span style="font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> </span></span></span><span style="font-weight: normal;">
</span>
<br />
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";">A
main reason to have a
website is to help people find you and your business. These days most people
will go online and research products and companies before they make a purchase,
if you don't have a website you are missing out on all of this potential new
and repeated business. By coming across your businesses website, even if they
don't make a purchase this time it is possible they may make a future purchase.</span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";">Another
important piece to a website is that it helps you establish credibility as a
business. Most people just assume that you will have a website since the vast
majority of businesses do, at least the vast majority of bigger companies do.
There are actually still quite a few small businesses that don't have a website
and without one this is exactly what they will remain. Without a website that
you can refer potential new clients/customers to it will make your job harder as
an owner to establish a know reputation, credibility and ability to build your business. </span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";">With
a creation of a website you will give the impression that your company is
bigger and more successful than it may actually be. One of the great things
about the internet is that the size of your company does not really matter.
There is no reason that you can't get your site to rank in Google ahead of a
large multinational competitor and funnel off some of their traffic. This is a
big part of the reason that a website is even more important for a small
business than a big one, it tends to level the playing field. </span></span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span style="font-family: "Arial","sans-serif";">Knowing
now that clearly there are still a lot of businesses and small businesses that do not have
websites. Without knowing all the reasons why they choose not to have a website the
main reason is that they are too expensive. It is rather surprising how much small business
owners believe a website will cost them. In truth a website can be built for
very little cost. Remember you don't need a giant ten thousand page website for your
business, just a simple site that tells people about your company, what you
sell and how to find you.</span></span></div>
Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0tag:blogger.com,1999:blog-3578131079045831938.post-25938245146461772812014-12-30T13:54:00.002-08:002014-12-31T09:48:49.942-08:00Moving A Website... Redirecting Pages.<div style="text-align: justify;">
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<a href="http://3.bp.blogspot.com/-D2MLOLKqC9s/VKMe0UjN1GI/AAAAAAAAACo/Th7henONYns/s1600/301-redirect.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="" border="0" src="http://3.bp.blogspot.com/-D2MLOLKqC9s/VKMe0UjN1GI/AAAAAAAAACo/Th7henONYns/s1600/301-redirect.jpg" title="Redirecting Pages - Sigma One Group, LLC" /></a><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">If we remember that the web is a flattened version of the
world, many of our questions are quickly resolved. For example, when moving a
website, how should one handle moving from one domain to another or - worse yet
- moving pages about within the website such as replacing a topic. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The web is about finding information, and doing so quickly,
efficiently and accurately. If your website previously had a page about any
topic - let's say redirecting pages - and you wanted to move the page to
another position within a new website, the best way then to do so is directly. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">If you redirect all of the pages of your old website to your
new website's homepage, you will effectively direct all traffic from the old
site to the new site, but it isn't a clean, efficient and accurate redirect.
The user would still need to fumble through the page to find the information. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">The better way to redirect users to a new page is to do so
directly so that when they visit the old page, they are taken to the
replacement page (the exact new page). </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">These redirects beg the question... Which type of redirects
are best... permanent 301 redirects or temporary 302 redirects. If you plan to
undo the redirect down the road, then by all means, you must do a temporary
redirect. For all permanent redirects, one should use a permanent 301 redirect
code. Permanent redirects are much more apt to be indexed by the search engines
and reported in search results than are temporary redirects. The main reason
you use a temporary redirect is for true temporary situations in which the redirect
will be undone down the road. Temporary redirects also prevent search engines
from thinking you were pulling a bait and switch with content in the meantime. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">That being said, how many redirects is too many? If you need
to redirect nearly your entire website, it is best to use permanent redirects.
Matt Cutts tells us that you can redirect as many pages as you need to
redirect, and there is no limit. The only caveat to that statement is not to
chain redirects unless you absolutely cannot avoid doing so. With that said, we
would raise the yellow caution flag to redirecting an entire website. If you
need to redirect every single page, perhaps you might want to consider a new
domain name; if that's not possible, proceed with caution and care so that all
redirects only need be done once. After the redirects are completed, we
recommend re-optimizing the content on the website and pushing on your online
marketing. </span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="line-height: 115%;">Just an FYI on link juice impact with 301's versus
links: if you're wondering whether 301's are better for page rank than links,
the reality is they're equal; a page loses just as much page rank with a 301 as
it does with an outbound link.</span></span></span>Anonymoushttp://www.blogger.com/profile/14323268320238893720noreply@blogger.com0