Friday, March 4, 2016

Google rolled out BIG changes to Google Ads.

Google rolled out BIG changes to Google Ads. They are removing Ads from the right hand side of its desktop search results. 

Searchengineland reported on the story after receiving information from a Google Advertiser. It was later confirmed by a Google spokesperson who stated that Google is removing all ads from the right hand side of search results, worldwide. It will now only place ads centrally, four at the top and two at the bottom of the page. 

To clarify, the elimination of right-side ads impacts all desktop searches worldwide; the addition of the fourth ad above search results will happen for “highly commercial queries.” This would involve searches like “hotels in New York City” or “car insurance”.

Also with the removal of all right-side ads it will appear to users that the desktop and mobile search results look more similar.

There are, however, two exceptions:

1.     Product Listing Ads (PLAs) will appear above or to the right of search results
2.     The Knowledge Graph panels will continue to appear in the right hand side

Google also stated about the change to the additional fourth ad:

"We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers."

So what does this mean for advertisers?

Well, with the additional terms added to the top of the page, this will mean the organic listing is lower than it was previously.

It will also mean more work for your Paid Search team, as the competition for the higher spaces in the Ads will inevitably increase with the potential for the average CPC to increase as well.

Thursday, January 14, 2016

Welcome to 2016! Let's start the New Year out right and De-clutter your Online Presence.

Welcome to 2016! 

Every Successful Journey Begins With Clarity
Let's start the New Year out right and De-clutter your Online Presence. 

A successful journey – such as your business journey this year – begins with a very clear vision. The same is true for your clients; they need a clear vision of how to move through their problem and come out on the other side of it. Their vision begins with contacting you.

To receive your potential new client communications, your messages about how to contact you must be clear and precise, in other words, they must clarify the path your new client needs to take.

Today, few people use telephone books; rather, they begin their path to you by using your online information.

When you have multiples of listings out there in multiples of directories, your contact information may be inconsistent from one place to another.

Fortunately, the New Year brings a chance for a new start, a perfect time to evaluate how people have contacted you in the past, how they contact others, and the clarity and consistency of your online information. Cleaning-up and de-cluttering your online presence is the key to providing that clarity for new (and current) clients to contact you. Old and incorrect information about your company can cause mass confusion for your new (and current) customers, as well as search engines.

Let's get started with cleaning up that old and outdated information, but first here are a few questions:

  1.  Has your office moved in the last few years or have you acquired a new phone number?
  2. Have you changed your business's name or brand?
  3. Have you had multiple websites in the past?
  4. Have you worked with other marketing companies in the past?
  5.   Do you have multiple old and new social media accounts?
  6.   Have you had more than one domain for your business?

If you answered "Yes" to any of these questions, chances are, unless you have made proactive efforts to clean this up, this old information is still available online. As Murphy’s Law would have it, folks are going to find it. 

Inform your marketing agency of all information about your firm that may have changed, which will allow them to be proactive in getting it cleaned up. 

Don't let 2016 pass you by with a messy online presence! 

Your potential new clients are searching online for the firm and businesses they want to use clients are the reasons for our journey and our successes, without them, neither can exist.

Every successful journey begins with clarity – clear visions, clear communications, and clear paths for communications. Onward to success!

Thursday, October 8, 2015

A Powerful Truth - They All Seem To Look The Same

Just about everyone uses the Internet. The Internet has evolved to the point where it is considered almost a necessity comparable to electricity and water, because the Internet is knowledge and, knowledge is power. I am sure that you have noticed by now that most of the websites on the Internet all look a bit.... similar. Should we be worried that websites are starting to look more like carbon copies than unique creations? Is this something we should just accept (or even embrace)?

It is True

Yes it is true, a lot of websites nowadays look very similar, but this does not mean that creativity is dead. On the contrary, these are very exciting times for the designers and the developers, web technology has never been so powerful as it is today, and so native.

Browser support for photos, videos, and audio on a webpage without plug-ins allows for even more creative uses. Plus there is virtual reality, augmented reality, geo-location, built-in phone sensors, and web sockets to allow multi-device real-time interactive experiences. All of these technologies can come together to create great experiences and amazingly creative designs.

It is not all about the "full-screen" background photo or video, it is about the concept, the content, and the creativity behind an experience. Focus on the capabilities of the devices, focus on the reach and the potential of these technologies that create different and engaging experiences. I am not saying to do what everyone else is doing, or follow the trend just for the sake of following the trend. Be creative and unleash your creativity through a full-screen and responsive web design, using 3D, video, photography, and audio to create an experience, not just a website.

So no, I’ am not one who is worried that so many websites look alike. It is simply an outcome of the common resources we have, and I believe that it is a good thing that designers have more tools online to create their own content and to express themselves to create great experiences and amazingly creative designs.