A website redesign for your business can be a big project, and you might be putting it off due to the money and time it will take. A redesign can be a very wise investment, after all, your website is your primary online marketing tool. Here are some reasons why you might want to take the plunge and give your business a website makeover.
Redesign to make it mobile-friendly. Mobile web usage is growing by leaps and bounds, so the need for a website that can be viewed on a wide variety of devices, including desktops, laptops, tablets, and Smartphone's has become an essential part of business online marketing. By incorporating a responsive design into your redesign, you are reaching a larger audience and a number of potential new customers.
Integrating your social media. If your website doesn’t feature social media in some way, you are way behind the times (and probably behind your competitors, as well). Including links to your social network profiles is the bare minimum. Including social sharing tools will make it easy for users to share, tweet, or pin your content. Redesigning your website can help make it easier for users to connect with you socially and spread the word about your business via their social networks.
Adding new functionality and usability. If you’re site visitors can’t find what they’re looking for, they’ll leave ASAP (and they probably won’t come back for a long time). If that’s the case, you’ll definitely want a new website design. This would also be a great time to add in those major features or tools so it doesn't look like the new features were just tacked on as an afterthought to your website. A new and improved web design will ensure that everything will flow seamlessly throughout the website, make it user-friendly and will keep your customers and prospects happy.
New brand, New look. If your business has undergone re branding, you’ll most certainly need to redesign your website (along with your other marketing materials). Re branding isn’t always just about a new logo and colors – it often will require an update to the content of your website, as well, so don’t forget that aspect of your website makeover.
Keep it up-to-date. The web world is always changing, and web technology that was cool and cutting-edge a few years ago may be out-of-date today (Flash, anyone?). With a website redesign you can take advantage of the latest technology that web-savvy users expect.
Shake things up. It happens to everyone – sometimes we just need a change. If you think your website is starting to look a little tired, chances are your site visitors think so, too. A fresh design may be just what you need to stir up a little excitement about your website.
Partnering with a good web design firm can make the redesign process a lot easier (and even fun!). Remember, a well-designed website is one of the most effective marketing tools you’ve got – make the most of it by keeping it fresh, up-to-date, and easy to use.