Welcome to 2018! 

Every Successful Journey Begins With Clarity

Let's start the New Year out right and De-clutter your Online Presence. 

A successful journey – such as your business journey this year – begins with a very clear vision. The same is true for your clients; they need a clear vision of how to move through their problem and come out on the other side of it. Their vision begins with contacting you.

To receive your potential new client communications, your messages about how to contact you must be clear and precise, in other words, they must clarify the path your new client needs to take.

Today, few people use telephone books; rather, they begin their path to you by using your online information.

When you have multiples of listings out there in multiples of directories, your contact information may be inconsistent from one place to another.

Fortunately, the New Year brings a chance for a new start, a perfect time to evaluate how people have contacted you in the past, how they contact others, and the clarity and consistency of your online information. Cleaning-up and de-cluttering your online presence is the key to providing that clarity for new (and current) clients to contact you. Old and incorrect information about your company can cause mass confusion for your new (and current) customers, as well as search engines.

Let's get started with cleaning up that old and outdated information, but first here are a few questions:

1.  Has your office moved in the last few years or have you acquired a new phone number?
2. Have you changed your business's name or brand?
3. Have you had multiple websites in the past?
4. Have you worked with other marketing companies in the past?
5.   Do you have multiple old and new social media accounts?
6.   Have you had more than one domain for your business?

If you answered "Yes" to any of these questions, chances are, unless you have made proactive efforts to clean this up, this old information is still available online. As Murphy’s Law would have it, folks are going to find it. 

Inform your marketing agency of all information about your firm that may have changed, which will allow them to be proactive in getting it cleaned up. 

Don't let 2018 pass you by with a messy online presence! 

Your potential new clients are searching online for the firm and businesses they want to use clients are the reasons for our journey and our successes, without them, neither can exist.

Every successful journey begins with clarity – clear visions, clear communications, and clear paths for communications. Onward to success!